The InterCon Regency Bahrain says its traditional feeder market has always been tourists from Saudi Arabia. The InterCon Regency Bahrain says its traditional feeder market has always been tourists from Saudi Arabia.

InterContinental Regency Bahrain recently hosted a corporate event at their sister property InterContinental Al Khobar on Sunday.

The event was held for corporate clients, travel agencies as well as the media in the Kingdom of Saudi Arabia (KSA) in order to strengthen existing ties with them and build new relationships with potential clients, thus furthering InterContinental Regency Bahrain 's presence in the market.

The corporate event was opened with Vasken Vartanian, the director of sales and marketing of InterContinental Regency Bahrain, addressing the guests and showcasing the facilities and amenities of the hotel.

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His focus then shifted to the significance of the eastern province of KSA, in it being a strong feeder market to Bahrain.

The move towards attracting clients from neighbouring countries stands as an indication of the organisation's aspirations to gain a stronger market share of the tourism scene.

Moreover, having recently celebrated its 35th anniversary, this initiative also stems from hotel's endeavours to consolidate its position in the country.

InterCon Bahrain claims that the country has always been a chosen destination for a majority of the tourists from Saudi Arabia over the years and for which it has introduced special weekend packages.