Chris Gauci will be responsible to drive the company's B2C business model forward. Chris Gauci will be responsible to drive the company's B2C business model forward.

Dubai-based Gulf Bagel Factory has recently appointed Chris Gauci as the company’s general manager for its UAE operations.

Gauci joins the team to oversee the business’ daily operations and lead the company as it enters a new stage of B2C business. Originating from Malta, Gauci has a vast and diverse background both as a chef and in hospitality management.

He has occupied several executive chef positions in luxury hotel chains such as Hilton and the Xara Palace in Malta. He has also worked in Michelin starred restaurants across Europe, alongside culinary celebrities like Raymond Blanc, Marco Pierre White and Yves Mattagne.

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Gauci will be entrusted to drive the business strategy for the UAE, and eventually the GCC.

He commented on his appointment stating: “I am thrilled to join the Gulf Bagel family in this exciting time for the company. I look forward to sharing my experience and knowledge as we realise our ambitions in the region. Having an already established B2B business, I look forward to building on this while also establishing a strong B2C presence in the market, ensuring that customers can enjoy our authentic, kettle-boiled baked goods more conveniently than ever before.”

In what was its first move into the B2C market, Gulf Bagel Factory recently partnered with six Carrefour outlets in the UAE, offering their artisanal New York style bagels.