Qatar's Katara Hospitality and Preferred Hotels & Resorts have signed a master partnership deal for the former's standalone hotel operating division, Murwab Hotel Group.
Under this agreement, four of its existing luxury hotels in Qatar and Switzerland will be represented by Preferred Hotels & Resorts, and five additional properties that are currently under development in Europe and the Middle East will join over the course of the next 18 months.
Immediate Murwab Hotel Group additions to the Preferred Hotels & Resorts portfolio include Saraya Corniche Hotel (Doha, Qatar), Sealine Beach Resort (Mesaieed, Qatar), Simaisma, A Murwab Resort (Doha, Qatar) and Hotel Royal Savoy Lausanne (Switzerland).
Katara Hospitality CEO Hamad Abdulla Al Mulla, who also topped Hotelier Qatar's Power List, said: "We are delighted to be partnering with Preferred Hotels & Resorts for our recently relaunched hotel operating division, Murwab Hotel Group and are confident that the services provided by Preferred Hotels & Resorts will be strategically aligned with the principles underpinning Katara Hospitality’s presence on the global stage.”
| Advertisement |
The move allows the properties to tap into Preferred Hotels & Resorts’ sales capabilities in the corporate and leisure travel sectors, expertise in the independent and small hotel collection space, marketing and distribution platforms, and network of sales professionals located in 40 offices worldwide.
In turn, the alliance allows Preferred Hotels & Resorts to establish first-time presence in Qatar and greater brand awareness in other GCC countries.
“Throughout its history and especially over the past five years, Katara Hospitality has proven to be one of the most dynamic and exciting hospitality brands in the world.
"We are honoured to have been recognised for our successful output in key markets and selected as the best partner to support their hotel operating arm, Murwab Hotel Group,” said Lindsey Ueberroth, president & CEO of Preferred Hotels & Resorts.
Search our database of more than 2,700 industry companies
