19. Hilton’s loyalty scheme, Hilton HHonors, added six million new members in 2015. This is the brand’s highest number of enrollments ever in a single year. The number now accounts for 50 million members, who represent 52% of the occupancy for the company.
20. Hampton by Hilton is expected to open an additional 400 hotels in the next few years, including the first KSA property, due to open in 2018. Hampton by Hilton also passed its 200,000th room milestone in 2015 and now has a pipeline of more than 50,000 rooms.
21. More than 2.5 million guests downloaded the Hilton HHonors app in 2015.
22. Nearly 100 US hotels installed Digital Key. The app allows frequent guests to bypass the hotel check-in counter and access their rooms directly via the Hilton HHonors app on their smartphones.
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