Beech Ovens in GCC expansion as company targets luxury and high end customers at Gulfood 2016. Beech Ovens in GCC expansion as company targets luxury and high end customers at Gulfood 2016.

Beech Ovens director of international sales and marketing Richard Douaihy talks with Caterer Middle East about the coming hospitality opportunities in the region.

“Dubai has been a very positive market for Beech Ovens over the years; in 2015 it became our biggest market, beating China to the top position,” said Beech Ovens director of international sales and marketing Richard Douaihy.

“Our clients in the UAE are predominantly high end users, and our target markets tend to be five-star hotels and restaurants with celebrity chefs,” said Beech Ovens director of international sales and engineering Stephen Trood.

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“A key target for us in this region is customers throughout the GCC, though we are seeking to grow more in Saudi Arabia in the coming months and years,” added Douaihy.

Beech’s latest projects and installations in the emirate include Grand Hyatt, in addition to supplying ovens to luxury hotels such as Armani and the Jumeirah Group.

“We’re pleased with the Gulfood event so far, it has been another busy day today, with many potential customers,” added Trood.