Carlson Rezidor Hotel Group has promoted Rémy Merckx to the role of vice president marketing EMEA.
Merckx joined Carlson Rezidor in July 2013 and served as the senior director e-business development and became vice president digital marketing in February 2014.
In his new role, he will lead the EMEA marketing strategy encompassing digital marketing, guest engagement and loyalty (Club Carlson), CRM and e-commerce for Quorvus Collection, Radisson Blu, Radisson Red and Park Inn by Radisson brands.
"Rémy brings more than 20 years of travel industry experience with extensive knowledge of digital strategy and distribution, and has proven to be a key member of our business leadership team over the last two years.
"His aptitude and contribution have been invaluable and I am delighted to announce Rémy’s promotion and extended role. Through his innovative thinking and vision, he will continue to accelerate the commercial strategy, growth and profitability of Carlson Rezidor’s brands," said Eric De Neef, executive vice president & chief commercial officer at Carlson Rezidor Hotel Group.
"I am honoured and delighted to take on this challenging role, and better prepare Carlson Rezidor and its brands to optimise on the continuously evolving market dynamics. An over-arching strategy and organisation, including marketing, guest engagement and loyalty, CRM and e-commerce, across EMEA, will strengthen us to build stronger brand awareness and deliver 100% guest satisfaction infallibly," said Merckx.
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