Abdulla Bin Sulayem, CEO, Seven Tides. Abdulla Bin Sulayem, CEO, Seven Tides.

Seven Tides Hospitality will soon unveil its latest development plans for a beach club and provide an update on its latest project, the British-themed Dukes Dubai on Palm Jumeirah.

Speaking about the new hospitality division of Seven Tides International, Seven Tides CEO Abdulla Bin Sulayem commented: “Seven Tides international has been operating since 2004 and over the last decade we have been immersed within the hospitality sector, with a collection of luxury properties in London and Dubai to our credit, and this has given us invaluable insight into many aspects of the industry.

“Therefore, the decision to launch a dedicated hospitality division was a natural progression, which clearly delineates our hospitality portfolio from other investments, providing a vertical focus as we head towards Expo 2020 and 20 million visitors.

“As for the future, we are constantly evaluating new opportunities in various markets and considering different models, including the possible development of a three or four-star brand. We will continue to focus on identifying character-led projects in prime locations – all future hospitality projects, will be owned and operated by Seven Tides Hospitality.”

He also said that the firm has recently taken over management of Manhattan style grill and bar West 14th. “The casual but upmarket steakhouse is a perfect fit for our overall food and beverage offering,” Bin Sulayem said.

On schedule for a Q4 2016 opening, Dukes Dubai will feature 279 guestrooms and suites including a women-only Duchess floor with 20 rooms, female butlers, themed amenities and a dedicated breakfast area, in addition to 227 hotel-managed studios and one-bedroom apartments, based on the Palm Jumeirah.

Dukes will be present at the upcoming Arabian Travel Market at stand number HC 0270.

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