Sofitel Abu Dhabi Corniche's participation at IMEX Frankfurt 2016 in Germany will be under the umbrella of AccorHotels.
Sofitel Abu Dhabi Corniche will attend IMEX Frankfurt 2016, taking place on April 19-21, in order to attract a bigger slice if the MICE market.
The hotel’s participation at the incentive travel and mice exhibition event in Germany will be under the umbrella of AccorHotels.
Sofitel Abu Dhabi Corniche director of sales and marketing Archana Kawatra said: “MICE (corporate and leisure) segment contributes to up to 25% of our business mix on a daily basis. Strong MICE business creates a base which is indeed a very important factor for yielding in terms of revenue management.
"IMEX gives us the opportunity to market our facilities, services and promotions effectively since the event draws professionals who are working specifically in the incentive travel, meeting and events industry.”
"Sofitel Abu Dhabi Corniche aims to promote the hotel and Abu Dhabi as a leading MICE destination. IMEX 2016 provides a common platform for business professionals within the incentive travel, meetings and events industry as well as many networking opportunities.
"The worldwide exhibition has at its core, the hallmark Hosted Buyer programme which allows industry buyers the opportunities to do business with suppliers from around the world in an energetic environment. Additionally, it enables participants to stay updated on the industry and develops peer relationships."
IMEX Frankfurt has announced that an estimated 3,500 exhibitors from all over the world have confirmed their attendance.
The three-day event expects 9,000 participants, which include 4,000 buyers.
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