Saudi Arabia and Lebanon are among destinations targeted in Warwick International Hotels Middle East Expansion plan.
Warwick Hotels Dubai general manager Bruno Hivon spoke to Hotelier Middle East about its regional growth and development plans, as a result of strong performance in its first two years in Dubai, at Arabian Travel Market on Monday.
“Dubai has shown that Warwick Hotels receives a good mix GCC guests, this is helped by the strength of our brand internationally, which is become popular with GCC nationals travelling overseas.
“European markets are the second biggest for Warwick Dubai, and though we are not yet well known in India, we are working to develop our brand recognition there too,” he said.
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Warwick International has 60 hotels worldwide, across the United States, Europe, Middle East and the Pacific region. It has been in operation for more than three decades and entered the Middle East two years ago.
“Food and beverage is a good part of the brand identity too - this has helped of growth here. Like a lot hotels in Dubai, we have many outlets in our property. We also sub lease some, allowing us to focus more on our core activities, while allowing our guests to enjoy specialised food from a range of outlets.”
New properties confirmed in the pipeline include Beirut and Riyadh – with more properties across the Middle East to be announced.
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