Rocco Forte Hotels brand manager Irene Forte is launching an upskilling and career progression app this month.
Called 'Map My Future', the app was created when the UK government launched a competition for people to create an idea to improve skills and the lack of retention and career progression in hospitality.
Forte currently oversses all the training and development for her hotel group, and wrote its brand standards, service philosophy, and standard operating procedures.
Speaking to Hotelier Middle East about the app, she said: 'The app is effectively a career progression app, an upskilling tool. It has learning on the go, it shows a career map with all the routes you can take within your industry so people can set goals and work towards that goal."
She continued: "It's also a communication tool. In hospitality, most people are on the floor and it's difficult to communicate with all the people at once, so there's a messaging service and newsfeed; it brings everything we've been working on with training and development into one place."
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Forte said the app is launching first with Brown's Hotel in London, and The Balmoral in Edinburgh this month.
Then, she added, it will be pushed out to market. "It's been built as a white label product so that others within the industry can purchase it and can tailor everything to their own needs."
Speaking about the aim of the app, Forte said: "In hospitality, there are hotels and restaurants opening left, right and centre, and people move. The idea is to show the progression route and make people understand this is a viable career option for them and that they can really grow within in."
She cited the skills shortage in the industry as a concern which also prompted her creation of the app.
The app can currently switch between English, German and Italian, with Arabic the next language on the cards.
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