Aimed to boost the performance and competencies of government entities, the fourth generation government excellence system will focus on achieving optimum levels of efficiency and quality in Dubai's Department of Tourism and Commerce Marketing.
Dubai's Department of Tourism and Commerce Marketing (DTCM) hosted an orientation session conducted by a team from the Dubai Government Excellence Programme (DGEP) for the implementation of the system.
It covers excellence in government services in several areas including innovation, happiness of employees and customers, smart transformation, and governance.
During the presentation DGEP coordinator-general Ahmed Nusairat, and DGEP quality and excellence advisor Zeyad Kahlout explained the features and mechanism of the system including the various specifications, the evaluation process, categories and standards.
DTCM director-general H.E. Helal Saeed Almarri said: "Dubai Tourism has started taking steps towards the implementation of the fourth generation of government excellence system in line with the directive of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, vice-president and prime minister of the UAE and Ruler of Dubai, to boost the performance and competencies of government entities with the aim of living up to public expectations. Dubai Tourism constantly strives to integrate new systems into its work process that help achieve the optimum levels of efficiency and quality."
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