How can we be sure demand is always satisfied?
Providing a real time response isn't enough. It also has to be positive. That means offering customers an increasingly large choice, while guaranteeing reliable and sustained quality. Disappointing a customer almost always means losing them. But satisfying them in one click ensures their lasting loyalty.
For a startup like Immidia, the business model is based on building an extensive network of independent professionals, who come together to form a galaxy of potentially-available experts and products. The founders of Immidia rapidly focused on the level of expertise and quality they expect from their licensees. To achieve this, they simply recruited experienced professionals from the various relevant business sectors. You cannot invent know-how.
Guaranteeing an excellent customer journey down to the last detail
With the simultaneous proliferation of digital information and distribution channels, the customer journey is marked with moments of truth, well known to marketers, i.e. decisive moments leading, if all goes well, to the final act of purchase.
To ensure the user experience is totally satisfactory, the professional must truly master these moments of truth. Luxury industry leaders have understood this perfectly. Their distribution is mostly selective, their environments are carefully staged and training is continuous and true to the house credo.
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Immidia illustrates this rule very well. The startup has invested massively in an international guest relation service, available 24/24 and 7/7, to accompany the customer journey throughout the booking stage and luxury experience itself. Like Apple and Guerlain, Immidia has also chosen to adopt a selective distribution network. Although it is final user-oriented, the Immidia system is exclusively deployed through a network of hand-picked professional partners, upholding the culture and methods associated with luxury services: five-star hoteliers, high-end travel advisers and private concierge services.
Digital acceleration, at the root of new professional alliances in the luxury hotel industry
Although the digital revolution was formerly seen as a threat to the luxury hotel, leisure and service industry in general, it now offers professionals genuine development potential. By making the exponential and continuous sharing of skills, quality and opportunities possible on a win-win basis, with services offered as a white label, Immidia turns its instant luxury experiences into a genuine added value that can be incorporated into a sales strategy or CRM at the speed of light.
Read more: business.immidia.com
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