Providing a real time response isn't enough. It also has to be positive. Providing a real time response isn't enough. It also has to be positive.

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The world is speeding up every day, and luxury, previously synonymous with calm and serenity, is no exception to the rule.

For example, the creations of today's top fashion designers are now available just a few days after walking the runway of international fashion shows, turning the traditional pace of the seasons upside down.

Demand is even more pressing in the experiential luxury sector. More than ever, the "right here, right now" mindset means professionals are having to react faster, while naturally providing ultimate quality.

Hotel and luxury service professionals have been familiar with this scenario for a long time. And although the digital trend has accelerated it at a phenomenal rate, the most efficient responses also obviously stem from the same digital sphere. Immidia, an innovative startup dedicated to instant luxury experiences, is showing the way.

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You can now charter a manned yacht in a fraction of a second
The digital revolution is making waves in the luxury sector. If you or your clients have ever chartered a luxury yacht the traditional way, you probably know it can be a complex affair, involving finding the right provider, checking the fleet, issuing a booking request and waiting for the boat's availability – along with that of the captain and crew – to be confirmed, signing the charter agreement and providing a down payment. Not forgetting transfers and port parking, on-board food and insurance. In short, an obstacle course incompatible with the requirements of a wealthy and ultra-connected clientele.

Immidia has just designed a service guaranteeing every booking in real time. Its proprietary algorithm is capable of determining the list of available yachts, captains and crews, calculating the charter price, including additional services such as passenger transfer by limousine or luxury catering, and providing an immediate response that the customer confirms in a single click.

And why not a luxury car, prestigious villa or private jet?
The secret of instant service lies in the fusion of technological performance – i.e. the reliability of a powerful algorithm - combined with the A to Z command of the service's professional mechanisms.

The Immidia example speaks for itself. The startup was formed by a yachting expert who invented an original and what is now referred to as disruptive, operational process 10 years ago which, once digitised, is accessible worldwide. The model is so fluid that it also applies to the related services provided by Immidia, such as cars, villas and jets. And the list remains open, which is what makes the company so original.

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