Paris Hilton will launch her own brand of luxury hotels. [Photo credit: Getty images] Paris Hilton will launch her own brand of luxury hotels. [Photo credit: Getty images]

Paris Hilton, the heiress and reality TV star, plans to launch her own brand of luxury hotels, opening properties in Dubai, New York and Las Vegas, according to Forbes.

Hilton is the great-granddaughter of Conrad Hilton, who founded Hilton Hotels. Her proposed new hotel brand is expected to be named after her.

Speaking to the LA Times earlier this month, Hilton said: “I’m getting into real estate, following [in] my family’s footsteps, but my own thing, without the Hilton name.”

The upcoming Paris-branded hotels are not her first hospitality project, having collaborated with Century Properties in the Philippines on the launch of the Paris Beach Club at Azure Urban Resort Residence. The second Paris Beach Club is currently under construction in Parañaque, north of Manila.

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