Jad Asaad, Horeca Trade Jad Asaad, Horeca Trade

Horeca Trade marketing manager Jad Asaad has revealed the company is looking at a widening portfolio of new products.

Supporting the Hotelier Middle East: Great GM Debate 2016, Horece Trade is set to add to its portfolio in the next year with more international brands, while increasing its presence in the market.

Asaad said: "We are also striving towards excellent customer service by dedicating another team to assist our customers with every one of their needs. We will of course continue to be in line with the trends – being more digital, eco-friendly and extraordinary."

One of the company's newest products is 'Vito', an oil filtering system from Germany. Asaad said: "In just five minutes your oil is cleaned - with no supervision needed. Vito is already proving to be a high demanded product of Horeca Trade."

He added: "Some other brands we launched earlier in the year include Maatouk Coffee, Tanmiah and Fonterra."

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Talking about challenges in the market, Asaad noted: "One of the main challenges are the rising operational costs to meet the needs of the customers. Today, consumers face unlimited options of places to stay and dine in, making it difficult for hotel management to maintain their tastes and desires. When there is so much competition, a hotel must find ways to differentiate themselves - which is a big challenge."

Asaad said he is looking forward to the upcoming hotel openings, and added: "Horeca Trade has always been a great supporter to all conferences and events related to the F&B sector. We believe that supporting the Great GM debate as a foodservice partner is a perfect way to build our relationship and strengthen the bond within the F&B industry.

"Through this exclusive sponsorship, we aim to showcase our growing brand and benefits to potential and existing customers while enhancing our public profile."

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