Why is the mid market hospitality sector appealing to Intermetal?
With 2020 approaching, the need for three- to four-star hospitality options is a must for the budget conscious traveller. At Intermetal, with full scale manufacturing located in Dubai Investments Park, we are able to cater to this sector by manufacturing complete hotel room furniture to meet the rising demands in this region.
How does Intermetal differentiate itself from other suppliers in the region?
Intermetal designs and manufactures the furniture that it sells, and that is important to our customers. With the ability to monitor all areas of production, we are able to ensure quality, durability and quick delivery times due to our location.
Tell us about the products that you are seeing greatest demand for in the region. The serviced apartment and budget hotel segment is on the rise, and at Intermetal, we are seeing an increased demand for hotel room furniture that is durable and that meets the stringent quality and commercial standards that must be adhered to.
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Why do mid market hoteliers choose you over others in the market?
Intermetal is reputed as a manufacturer of hospitality contract furniture. With over 28 years of experience in the market and our vast experience catering to the five-star properties, we have established ourselves as a leader in our field. This is why mid-market hoteliers decide to supply their hotels with Intermetal products.
Do you have mid-market expansion plans in the region?
To cater to this rising market and continue with our company’s expansion plan, Intermetal is set to open a state-of-the art woodworking factory in Kizad to meet the market requirements and expand our offerings.
Supplier: Intermetal Ltd
Profile: Intermetal Ltd. was established in UAE in 1989 to cater to the needs of the hospitality, educational and industrial markets. The company is committed to manufacturing and supplying cost effective and quality hospitality furniture, restaurant furniture, outdoor furniture, educational furniture, office furniture as well as interior doors. It has recently expanded its product line with IM Suite, a division dedicated to the design and manufacture of complete hotel room furniture for commercial projects. Intermetal’s manufacturing plant is fully equipped with CNC bending and routing machines, robotized welding, powder coating, upholstery and includes a state-of-the-art joinery for woodworking.
Supplier: Intermetal Marketing Manager Cathy Di Savino
Profile: Cathy Di Savino moved to the UAE in 1992 from Toronto, Canada and joined Intermetal Ltd in 1998. She brings over 18 years of experience in the company and her extensive knowledge of the manufacturing process has enabled her to effectively promote the company, as well as assist in new product development and launches. Prior to joining Intermetal Ltd. Cathy worked for Royal Bank of Canada and Honeywell ME.
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