18. Jamal Serhan, CEO, Warwick MENA / Senior VP, Warwick Hotels & Resorts
The 36-year-old American hotel operator has had an important year as it has undergone a complete brand revolution, helmed by Serhan
Warwick Hotels has recently undergone a rebranding and repositioning across all its properties, with its MENA head Jamal Serhan spearheading the regional changes.
Previously, each hotel in the collection used its own individual logo. However, as the company grew over the past 10 years and passed the 50-property mark, a decision was taken by Warwick to rebrand the entire group.
In the past three years, Warwick Hotels & Resorts has invested more than US $25 million (AED 91.82 million) in the renovation and refurbishment of its existing hotels.Warwick broke into the double digit numbers in terms of properties it handles in the Middle East, up from eight operational properties to 10 in the last 12 months.
Serhan is quite satisfied with the accomplishment, as he says: “Despite the instability in the region and the strong hospitality presence in certain markets, we have managed to expand and in the last 12 months have increased the amount of hotels that we have under our management.” Serhan enters his twenty-fifth year in the company and has been in hospitality for a little over 35 years — experience, which he hopes, will stand him in good stead as he prepares to grow the company in new markets.
By the numbers
5 Number of years in role
25 Number of years with company
10 Number of Middle East operating hotels as of July 2015
6 Number of Middle East pipeline hotels as of July 2015
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