Abdulla Bin Sulayem, CEO, Seven Tides International and Saurabh Rai, executive vice president of Preferred Hotels & Resorts.
Dubai-based Seven Tides Hospitality has signed a partnership with Preferred Hotels & Resorts.
The hotel, slated for a Q4 2016 opening, will benefit from Preferred’s global sales, marketing and distribution services that it provides to independent luxury hotels.
Preferred’s online booking platform, generates over US$1 billion in reservations annually, and Dukes Dubai says it hopes to capitalise on Preferred’s 48-year stint in the market.
“Our new partnership with Preferred Hotels & Resorts is further endorsement of the potential of Dukes Dubai as we count down to our launch later this year. The Middle East market is fast becoming a strong financial contributor to the company’s overall growth and the addition of Dukes Dubai to their portfolio is a win-win situation for both parties, with Preferred Hotels & Resorts generating more than US$1 billion in revenues for its 650 plus partners in 2015, a notable increase of 15% on 2014 figures,” said Dukes Collection managing director Debrah Dhugga.
Dukes Dubai will feature 279 rooms including 64 suites and the women-only Duchess Floor plus 227 fully furnished hotel apartments, along with six F&B outlets.
“Preferred has a proven track record, marketing a diverse range of independent hotels, brought together under five collections. We felt that Preferred understood our brand, its values and its aspirations and would make an ideal partner to reach out to our mix of corporate and leisure guests, realising the potential of our unique British hospitality brand,” said, Seven Tides CEO Abdulla Bin Sulayem - the developer of Dukes Dubai.
A total of 91 new properties joined forces with Preferred Hotels & Resorts in 2015, including hotels under the Katara Hospitality umbrella.
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