ADA Pacific Direct

General Manager Robert Dupree speaks about the company’s Elemis brand, and its association with top hotels, spas and celebrities

Could you tell us a bit about your company?

ADA was founded 1979 in Kehl, Germany, and purchased Pacific Direct in 2015. Pacific Direct has been operating in the Middle East since 1991, and ADA Cosmetics since 2008. The company business is now conducted under the name of “ADA Pacific Direct”. Our company has its own research and development and we are ISO 14001:20015 certified.

What are your core products and services?

We have an extensive lifestyle collection, an extensive luxury collection — with 15 renowned brands like Chopard, Annick Goutal, and Amouage. We also have a green collection (certified natural cosmetics, amenities with fair trade ingredients and with organic ingredients) along with dispenser solutions development of private hotel brands.

What are some of the recent collaborations done by your company with regards to the spa industry?

ADA Pacific Direct partners with the brand Elemis, which produces a selection of products centred on the ‘Revitalise Me’ range for the hotel and spa industry, and is known as a renowned British spa and skincare brand. Stars like Kate Hudson, Suki Waterhouse and Poppy Delevigne have Elemis products in their bathroom — just as many elite hotels in the world.

Email: pacificd@emirates.net.ae • Web: www.www.pacificdirect.co.uk • Tel: +971 506504695

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