10. Citymax Hotels, Chief Operating Officer, Russel Sharpe
Sharpe has a grand total of 40 years’ experience working in the hospitality industry, 26 of which were spent here in the Middle East. Operating in the mid-market hospitality sector has kept Sharpe busy for 10 years of his career, of which five years were spent in his current position with Citymax Hotels.
Sharpe, who is responsible for 700 employees at the company, said: “I would like to think that I have had a significant contribution in the regions hospitality sector growth having worked in the sector for 26 years on brands ranging from Holiday Inn, Accor, Le Méridien and most recently Citymax Hotels.” On the topic of improvements to systems and operations since taking office, He added: “Creating memorable customer experiences is the winning formula in today’s monotonous hospitality where hoteliers are taught to follow SOPs rather than delight the guests. We have launched a revolutionary service led programme that will re-define hospitality in the mid-market segment. Since the launch of ‘Go Beyond’ we have witnessed 42% increase in customer satisfaction scores.”
At present, Citymax is operating three properties in the region, with a pipeline that includes four additional hotels. Sharpe notes that since taking office with company, he has also overseen expansion in Saudi Arabia and Egypt.
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