6. Louvre Hotels Group, VP Development & Acquisitions MENA, Rami Moukarzel
In the midscale and budget segments Louvre Hotels Group have a committed to a pipeline of 40 new builds in the coming five years across the GCC, Levant, Iran and Georgia. Between September 2015 and September 2016 a roll out plan has been announced and confirmed by the group for the budget focused brands Campanile & Premiere Classe.
Additionally, Louvre Hotels will re-launch the Golden Tulip Inn brand by end of 2016 as an upscale millennial geared hotel brand – with a new logo and branding of hotels commencing in Muscat, Dubai, Tbilisi, Istanbul and Riyadh. Since taking office, Moukarzel has overseen expansion into new markets including: Saudi Arabia, Qatar, Georgia, Algeria, Tunisia and Iran. Moukarzel’s vision for the future includes continuing to be one of the largest mid-market operators globally and aims to ensure its brands, hotels and services continue to be relevant for the new age traveller for decades to come.
“That goal has driven our focus to launch our budget-economy focused brands in the region for the millennial traveller.
Our pipeline is confirmed at 95 hotels by 2020, while we aim to surpass the 120 hotel mark before 2020 which will result in doubling our room count to 16,000 keys.”
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