Hilton Worldwide, Head of Focused Service Management, Tal Shefer Hilton Worldwide, Head of Focused Service Management, Tal Shefer

5. Hilton Worldwide, Head of Focused Service Management, Tal Shefer

Hilton regards the mid-market segment as a major opportunity and has embraced the drive to affordability, with its hotel teams currently attracting visitors from around the world to five Hilton Garden Inn properties in the region: Al Muraqabat, Al Mina, Mall of the Emirates, Riyadh Olaya and Tabuk.

With the backing of its owners, Hilton is now pursuing plans to triple the number of its mid-market Hilton Garden Inn and Hampton by Hilton branded hotels operating in the region to more than 15 hotels in the next 2-3 years. Hilton currently has a further 18 pipeline hotels in the Middle East across its Hilton Garden Inn and Hampton by Hilton brands.

Recent signings across the two mid-market brands includes plans to open Hilton Garden Inn Doha (138 guest rooms), Hilton Garden Inn Damietta Beach (130 rooms), Hampton by Hilton Riyadh Olaya, (154 rooms), Hilton Garden Inn Kuwait (430-rooms), which is to become the brand’s largest hotel in the EMEA region.

With more than 15 years of service at Hilton, Shefer is now tasked with overseeing Hilton Worldwide’s focused service brands across the EMEA region. He brings with him 17 years’ experience in the hospitality industry, of which nine years have been spent exclusively in the mid-market hospitality sector.

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