ADA Pacific Direct
Robert Dupree, general manager, Pacific Direct LLC — member of ADA International shares details of the 2017 collection from the amenity supplier
What can we look forward to from your company in 2017?
We are already offering a broad luxury collection with internationally renowned brands; we are proud that we will be able to further enlarge this assortment. We also just launched the new collection by Chopard ‘Sparkling Indulgence’, and we also launched Lalique and Annick Goutal. In 2017, we will be launching a few new hotel cosmetic collections, among them is a new composition from Britain’s spa and cosmetic brand — Elemis. Furthermore, the Elemis hotel collection ‘Revitalize me’ will soon also be available in economical and ecological smart care dispensers. In our ‘Lifestyle’ selection we will soon be launching FairCosmEthics in tubes as well as bottles. Our young and fresh brand ‘Be Different’ will also be produced in bottles. Furthermore, we plan to prelaunch DermaCare, our cosmetics line for people with allergies or sensitive skin.
What are some of your best selling products?
That depends on the market. Top sellers are UK-based Elemis and The White Company along with Amouage. Also, the cosmetic lines of our green collection recorded a pleasing increase in sales (double-digit) especially the ‘Naturals’ and ‘Eco by Green Culture’. FairCosmEthics, our newest eco-brand and the only fairtrade collection certified by Fairtrade, has made a promising start. Amongst our spa collections, Pure Herbs and Hydro Basics keep on fascinating hoteliers.
Which new hotels and groups have you signed?
Dukes Dubai has signed up for Floris products, while the soon-to-open Jumeirah Al Naseem in Dubai will have a special edition by Amouage.
Are you facing any challenges in the hospitality sector, in the Middle east?
The low oil prices in the Middle East are affecting the hospitality industry as RevPAR declined enormously. That has affected the industrys’ willingness to spend money in general.
Email: pacificd@emirates.net.ae • Website: www.ada-cosmetics.com • Tel: +971 4341 8920 / +971 50 6504695
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