AccorHotels has created a new Lifestyle division comprising of the Jo & Joe, Mama Shelter and 25h Hotels brands. It will be lead by Cédric Gobilliard. This appointment will be effective from February 1, 2017.
Gobilliard will report directly to AccorHotels chairman and CEO Sébastien Bazin.
Cédric Gobilliard has been with AccorHotels group since 2009 and was previously with Club Med for 10 years where he was CEO of North America. At AccorHotels, he was successively responsible for internet activities, the launch of the Le Club AccorHotels card, global sales in France and Novotel and Mercure brand operations in the French provinces.
“Increasingly, travelers appreciate brands with strong personalities that are both working environments for urban nomads and places to meet people and enjoy interesting experiences. AccorHotels is therefore expanding its offer in the Lifestyle segment, which is one of the sector’s most dynamic,” said Bazin in an official release.
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