In mid-January Dubai welcomed over 50 delegates from across the GCC in two familiarisation trips, aiming to strengthen the current GCC arrival figures.
With the GCC contributing 24% of all visitors to Dubai from January – November 2016, it continues to be a key focus for the Department of Tourism and Commerce Marketing (Dubai Tourism).
Dubai Tourism manager China international operations Hoor Al Khaja said: “The GCC remains a key priority for us as a top source market for visitors to Dubai. We are also enhancing Dubai’s tourism offering further with new attractions like IMG Worlds of Adventure and Dubai Parks & Resorts which offer new and exciting experiences for visitors, not only increasing Dubai’s appeal as a destination of choice but encouraging even longer stays in the emirate.”
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Al Khaja added: “We were delighted to host our GCC travel industry partners and VIPs to offer them exciting experiences such as the newly opened theme parks and continually expanding retail scene. Working with our industry partners, we carefully designed a programme to not only enhance their knowledge of Dubai’s offerings but to also have them experience the emirate’s hospitality and attractions first-hand.”
The trip gave the VIP guests and their families the chance to be amongst the first to experience the newly launched Dubai Parks and Resorts in its full capacity, as well as the opportunity to stay at the Marriott’s brand new Polynesian Lapita resort right in the heart of the parks.
Dubai Tourism also held a private dinner for the city’s stakeholders to network with the 15 delegates from Saudi Arabia, Bahrain, Oman and Qatar. Other key industry partners included Emirates Airlines, Alpha Destination Management and GTA.
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