Marriott International will now offer Marriott Rewards members a new personalised mobile experience.
The newly redesigned Marriott Mobile app has been launched for iOS users in five languages, with an app for Android users coming soon.
Amongst the new and expanded digital features users will be able to take advantage of a new swipe-able discovery home screen.
Marriott claims its new mobile app breaks the mold of typical hospitality apps, by going beyond transactions and one-size-fits-all content.
For Marriott Rewards members, the new Marriott Mobile app dynamically adjusts to personalise the user’s experience throughout their travel journey.
Whether members are in trip planning mode, getting ready to travel, in transit, or enjoying their hotel stay, the app will display content and features based on what services members are most likely to need in that moment of their travel journey.
“Smart devices are now everyone’s indispensable travel companion, as more and more travelers increasingly expect to have their needs satisfied using their mobile phone,” said Marriott International SVP digital George Corbin.
“Marriott is using mobile to introduce and revolutionize the next generation of customer service to travelers worldwide, delivering a far more personalized and anticipatory stay experience.”
More than half of smartphone owners now use their devices for travel-related activities and, according to Google, 74% people have at least one travel app on their device.
Marriott International vice president of loyalty Thom Kozik said: “Many people have an emotional connection with their mobile devices and apps they’ve downloaded.
“We know some of our most loyal guests stay with us upwards of 100 nights a year. For them, along with members who stay less frequently, we can become a valuable part of their travel experience on a device they engage with 365 days a year.”
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