Perry & Blackwelder's has announced the launch of its first food truck.
Bringing a taste of the American menu, vibrant atmosphere and Deep South hospitality to the region, the P&B’s Food Truck will make its debut at the TruckersDXB Dubai Food Festival edition, Truckers at Marasi. Taking place between 4pm and 11pm at Marasi Business Bay partners, Truckers at Marasi will bring the Dubai Food Festival calendar of events to a close with the three day activation, from 9th to the 11th March 2017.
The first food truck to be welcomed into the Jumeirah Restaurant Group portfolio, the P&B Food Truck is seen as the obvious next step for the UAE hospitality group. With a diverse portfolio of casual to fine dining outlets, including Al Nafoorah, The Agency, Segreto, Pai Thai and Pierchic, Perry & Blackwelder’s relaxed dining experience and delicious, ‘no fuss’ food offers an ideal platform to launch the new venture and explore the food truck sector of the culinary market.
Emma Banks, Jumeirah Restaurant Group general manager said in a statement: “We are thrilled to be venturing into the food truck sector at such an exciting time in the industry. With an ever expanding portfolio of creative culinary concepts, the food truck activation is one we have been working on for a while, and the Perry & Blackwelder’s brand is ideal for such an offering. JRG Dubai is excited to see how Perry & Blackwelder’s first external restaurant service performs, and is confident it will exceed expectations.”
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