Nasser S. Al Reyami standards, regulations & licensing director, TCA Abu Dhabi during the press conference.
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has announced the unified Abu Dhabi Event Licensing System, a holistic platform providing fast effective solutions for registry and licensing of all events held in Abu Dhabi, has been activated and is now fully-operational.
The system which streamlines, facilitates and collates event registration and licensing procedures, incorporates a database for event type and information, category, speakers and activities, as well as indicators of tourism performance, growth orientations and of an event’s success and fulfillment of its set objectives.
Since its activation on March 5, 2017, more than 625 events have been registered, including business events like exhibitions, conferences and corporate meetings, in addition to eight religious, five sporting and two cultural leisure events.
The system issues licenses within two working days, and five working days for those requiring speakers.
TCA Abu Dhabi director general HE Saif Saeed Ghobash explained that the system provides a new focal point for the Abu Dhabi events sector and is aligned with TCA Abu Dhabi’s initiatives aimed at creating the solutions and infrastructure needed to support its activities and maintain the stable growth of the emirate’s tourism sector.
“The successful roll-out of the Event Licensing System reflects our commitment to the transition of adopting electronic services and strengthens Abu Dhabi’s stature as a sustainable tourism destination and a global economic hub.”
The system has been adopted by all bodies responsible for staging, organising and managing events, and all Abu Dhabi event venues.
This includes tourism investment areas and free zones as well as all events, conferences and symposia subject to licensing in the fields of entertainment, sport, art, culture, education, tourism, health, business and others.
He also stressed that organising events in Abu Dhabi has become easier through providing event planners with a single entity to process the licenses and final approvals on behalf of 22 relevant government entities.
The system is integrated with five main government entities, whose approval is required for all event types, and 17 other entities to which the event is presented according to their relevance and the event type.
Acting Executive Director Tourism Sector Sultan Al Dhaheri said: “The system is founded on the best practices adopted in international tourism destinations and works to promote the activities of Abu Dhabi’s events sector, supporting our efforts to develop a destination to attract visitors and investment.
“Keeping a register of all Abu Dhabi events will further promote transparency through clearly illustrating the sector’s performance indicators based on accurate information and statistics, and a unified event categorisation system will establish a database on which tourism development strategies can be built. Furthermore, it will help collaboration between public and private sectors in launching various events throughout the year.”
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