A few months into its opening, Fairmont Fujairah Beach Resort is enhancing guest experiences, with the launch of a new beach club by summer 2017 as well as officially opening Willow Stream Spa this May, cluster director of sales & marketing Khaled S. Al-Idrissi revealed in an interview during ATM 2017.
"We’ve gone now into the first quarter of opening and our customers and clients have really enjoyed the experiences we’ve created at Fairmont. Along with the theme at Arabian Travel Market of 'experiential travel', we see that happening a lot for us at Fujairah now, where we’re really taking stock of everything around us that we have to offer that’s really been appreciated by a lot of our customer base," Al-Idrissi said.
He added:"They come because they know the Fairmont brand and they stay because of the experiences created by Fairmont. Everything from mountain biking to sunrise yoga, people choose what’s comfortable to their lifestyle and to their level of fitness too.
"We’re going to complement this with the opening of our beach club which is opening in summer this year. So we’re not just opening a beach club that belongs to the hotel. Both products – the beach club and the hotel – are meant to have their own ethos, their own ability to come forward with their own vision and customer base. And I think what’s going to happen is that when we open, it’s going to be complementary to what the hotel is offering.We wanted to create a destination for the beach goers."
Inspired by beach hotspots in Ibiza, Marbella and Miami, the multi-level beach club will have a capacity for approximately 300 to 400 people and views overlooking the Gulf of Oman as well as the Al Hajar mountains. Guests will be able to enjoy access to a 1,108 square metre private beach, swimming pools, six jacuzzis and amphitheatre-style sun loungers with an occasional DJ who will be providing music. For children, the beach club will feature a separate children's pool and a splash pad for playing. The club will also have five day chalets with direct access to the beach and pools and which come equipped with a sofa, TV, mini-bar and indoor and outdoor seating.
Al-Idrissi added that the beach club will be instrumental in the hotel's goal to propel its average rates upward, saying: "In the marketplace right now, we're already number two in rates in the first three months of opening so it shows people really value the product that we’re creating. As the beach club comes in, we aim to be at least number one in average rate for the year. In terms of market penetration, with regards to occupancy, it will take us a little bit of time."
Al-Idrissi mentioned that the hotel's Willow Stream spa is completing its soft opening period and will be officially launched in May 2017.
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