Dur Hospitality's Saudi-based Makarem Hotels has launched its mobile app at Arabian Travel Market (ATM) 2017 to help enhance guest experience at its hotels. This move is in line with Saudi Arabia's vision 2030 and to increase the accommodation capacity of the holy cities from 8 to 30 million Umrah visitors.
The mobile app was launched along with its Karam Club loyalty program, which rewards employees of corporations with special benefits in hotels and resorts around the world, through collecting points and redeeming it with partner brands.
Dur Hospitality acting president hotel operation Sultan Al-Otaibi said: "As a Saudi brand specialised in providing authentic hospitality services especially in the Holy cities, we continually seek to participate in major regional and international exhibitions to contribute in strengthening the Kingdom’s position worldwide through creating exposure on Makarem hotels’ achievements and latest services.
"Exchanging expertise and sharing knowledge with the world’s leading hospitality companies, is another advantage of participating in such events like ATM 2017. It reflects on the quality of the services Makarem provides which contributes to upgrading the Saudi hospitality market to international standards; it also keeps us up to date with the latest technologies that can be employed to meet the growing needs of travellers," he added.
The mobile application is compatible with Android, IOS, and Windows.
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