Daniel M. Deliano
Marketing Manager MENA, DMK Group
Why is it important for you to support the Caterer Middle East Awards?
It is a great opportunity for the DMK Group to introduce its brands and products to the top audience in the Middle East in the F&B sector. The Caterer Awards is a big opportunity for us to reach out to a big and high-profile audience. It will also help us to increase the awareness of our brands and the cooperative.
What are you most looking forward to at the event?
We are very much looking forward to meeting and connecting with like-minded people in the F&B business in this growing and prosperous area. Also, to gain insights and understand the drive of this very important segment and sales channel. Meeting opinion leaders and influencers will also be something we are looking forward to.
Which F&B trend will be popular this year?
Added value products in terms of both application and ingredients.
Is there any news we can expect from your company in the next 12 months?
Throughout the year DMK MENA will introduce under its number one export brand Oldenburger, products like a barista milk, lactose-free milk and a Vitamin D milk. Also our very popular Oldenburger Flavoured Milk will be relaunched with an enhanced recipe and a design relaunch of this category will come along soon.
With Oldenburger we just recently launched “Butteresse” which is a spreadable butter refined with rapeseed oil. Also, during Ramadan we will be launching our grated and sliced cheese portfolio. We are offering delicious cheese varieties like edam, gouda, emmental, mozzarella and cheddar.
Our Oldenburger Facebook channel will go live during the month of Ramadan. We will also roll-out the product range of our MEA brand Rose, with processed cheese and a traditional Middle Eastern cheese offerings. For more news, we will keep you posted…
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