Marriott International's Aloft Hotels announces the launch of its 2017 Live At Aloft Hotels Tour in the United States.
With a focus on both established and emerging artists, the brand is also kicking off the 8th Annual Project: Aloft Star Competition, a global contest to identify and elevate tomorrow’s hottest artists. The contest is launching in collaboration with Grammy-nominated, multiplatinum-selling musician, singer and songwriter, Gavin DeGraw as a mentor to this year’s winner.
“Aloft Hotels is excited to continue to bring together musicians, guests and music-loving locals to deliver a buzzing social scene and support up-and-coming music talent through Live At Aloft Hotels,” said Bridget Higgins, senior director, Aloft Hotels. “Our Live At Aloft Hotels events are a unique opportunity to bring fans and musicians together in a laid-back setting to enjoy new music – whether that musician is a well-established artist or the next big thing.”
Beginning August 15, until September 30, unsigned bands and artists across North America and Latin America are invited to upload up to two original songs along with a photo at LiveAtAloftHotels.com. A panel of industry insiders will select five finalists for Phase 2 of the competition. From October 20 through October 30 fans and music lovers are encouraged to vote for their favorite two artists via LiveAtAloftHotels.com.
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