Farah Aslam Farah Aslam

Dimara launched its Riyadh office in July 2017, and has launched a number of new products recently.

Dimara managing director Farah Aslam said: "Dimara is very proud to be of service to all of our clients across the region. We will also be launching additional collaborations with international fashion brands that shall be announced in the coming months."

She added: "The latest product launches that we have include designer guest amenities (toiletries) by Zenology, Acqua Di Parma, Appelles and Soak.

"We are also collaborating with renowned designers such as Etro to offer bespoke linen for hospitality, and with Ascolia to offer premium front office/back of house/ and housekeeping trolleys & guest room equipment in the Middle East."

The company is set to participate the Hotelier Middle East: Great GM Debate this month, and Aslam said: "The Great GM Debate is a critical event that analyses and opens a platform of discussion for the hospitality industry within the UAE.  With the current increase of the growth rate in the tourism sector in the UAE and the plans for the country in 2020, it is all the more important to have open platforms of discussion. We thank ITP for hosting such events that stimulate discussion, and encourage open dialogue that benefit the industry tremendously."

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