Merlyn D'Silva, marketing and communications manager, Palazzo Versace Dubai
Merlyn D'Silva joined Palazzo Versace Dubai in 2015, and has accelerated social media growth by 221% in 12 months through a comprehensive paid, earned and owned content strategy, surpassing all seven hotels in its competitor set within 10 months of activation. She has cultivated a company culture that embraced the use of digital and social media and trained restaurant managers the best use of the platform in order to engage their audience. D'Silva has notably increased conversion rate through the hotels’ website and drove a 283% increase in subscriber base through a successful email marketing strategy. She has improved end-to-end guest experience through the creation, development, and implementation of a dedicated hotel mobile app, and driven substantial PR value through a variety of collaborations and initiatives.
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