6. Amine Moukarzel
President/partner, Louvre Hotels Group/Golden Tulip Hotels MENA
With 50 operational hotels classified in the mid-scale segment, representing a total of 3,573 rooms, Louvre Hotels Group, under the stewardship of president Amine Moukarzel, identified the Middle East’s growing need for mid-scale branded hotels very early on.
In a bold, forward-thinking move, Moukarzel placed Louvre Hotels Group at the forefront of the mid-scale hospitality industry, specialising in executing quality, budget-friendly, bottomline-focused and profitable hotels for its investor partners. As a result, Louvre Hotels Group has been able to grow its turnover by more than 300% in less than 10 years.
His leadership has overseen the overhaul of the group’s core four-star brand, Golden Tulip Hotels, repositioned and re-aligned to cater to the tech-savvy, millennial and modern traveller, with 10 properties in the pipeline, including Golden Tulip Design Tbilisi, Georgia (2018), first entry into Tbilisi; Golden Tulip Muscat (2018), marking the relaunch of the brand in the region and featuring the brand’s new markers in a modern, new build hotel.
The group’s economy lifestyle brand in the region, Campanile, is currently under design development in Kuwait and Oman, with Campanile Mangaf, Kuwait (2019); and Campanile Resort Oman (2020).
Meantime, over the last year, three mid-market hotels joined Louvre’s stable of operating properties:Tulip Inn Ras Al Khaimah; Tulip Inn Downtown Muscat, Oman; and Tulip Inn Modon Riyadh in Saudi Arabia. New signings for the brand included Tulip Inn Modon Jeddah (2018), first entry into Jeddah and Tulip Inn Algiers Airport, Algiers (2018).
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