The U By Emaar loyalty programme has now added Rove Hotels to its portfolio.

All four operational Rove Hotels in Dubai including Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre join the loyalty programme, enabling visitors and guests to earn Upoints, the currency of U By Emaar, with 1 Upoint for every AED 2 spent, when they stay at a Rove Hotels property.

In addition to redeeming points for stays at any Rove Hotels property, members of the U By Emaar programme can enjoy several benefits including 10% savings on direct bookings, late checkouts until 4pm, 20% savings on membership fees at Emaar Leisure Group properties and complimentary transfers to and from Dubai International Airport, depending on the tier.

U By Emaar is open for individuals over 18 years from anywhere in the world. Members are rewarded with Upoints when they stay, dine or enjoy any entertainment experience offered by Emaar’s participating portfolio.

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