Jumeirah Group has planned widespread expansion plans for 2018 which will see the brand enter three new markets and open further properties in the UAE and China.
The announcement was made to partners and stakeholders at its annual Middle East Roadshow held at Burj Al Arab Jumeirah, Dubai in collaboration with Emirates, Dubai Parks & Resorts and Royal Caribbean.
Jumeirah’s expansion plans, some of which have already been announced, will feature at least five new luxury hotel openings in addition to the refurbishment and re-opening of Jumeirah Beach Hotel ahead of its 21st birthday in late 2018.
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New properties include: Jumeirah Royal Saray, Bahrain, Jumeirah Sa’adiyat Island, Abu Dhabi, Jumeirah Bali, Indonesia, Jumeirah Nanjing, China and Jumeirah Muscat Bay, Oman.
Dubai Holding and Sevens Holding SPC announced in November 2017 the signing of a management agreement for Jumeirah Group to operate a luxury hotel in Bahrain. The 167-key hotel, which will be called Jumeirah Royal Saray - Bahrain, is scheduled to open February 27, 2018.
The news followed Jumeirah Group reporting an overall 5% increase in the number of room nights and 6% increase in room revenues in 2017 compared to the same period last year. The hotel group also maintained stable year on year occupancy matching the same period in 2016. The GCC region accounted for 21% of the overall occupancy throughout the year.
Linda Lewis, Vice President Global Sales MEASA & ASPAC for Jumeirah Group commented: “Jumeirah continues to strengthen its position as one of the most successful, UAE home-grown brands on a global scale. Our strong performance in 2017 is evidence of our robust and forward-looking business strategy and we are confident of continuing the success story in new markets in 2018. We believe that our strength lies in our ability to understand the needs of our guests and in creating bespoke luxury inspired by Arabic hospitality and charm. This achievement comes with the support and vision of the UAE’s leadership whose continued focus on building the tourism and hospitality sector has helped us to deliver business success.”