Radisson Hotel Group (RHG) will soon launch the Radisson Collection, which will replace the company’s Quorvus Collection brand in June 2018. The news follows the official rebranding of Carlson Rezidor to Radisson Hotel Group on March 5, 2018.
Radisson Collection will be driven by consumer demand for individuality and will consist more personalised experiences, a statement said. 14 hotels are set to join the collection following the launch.
RHG president and CEO, and chairman of the Global Steering Committee Federico J. González said: "72% of travellers prefer to spend their money on experiences rather than material things and the Radisson Collection caters to this demand."
"The hotels that have already joined the Radisson Collection are the perfect showcase for what the brand represents: authenticity, design and exceptional service," he added.
Radisson Hotel Group announces Radisson Collection, a premium lifestyle hotel brand https://t.co/joNNSIAIbN #RadissonCollection pic.twitter.com/NUhQjQz6Ms
— Radisson Hotel Group (@RadissonGroup) March 5, 2018
The collection will give hotel owners an opportunity to join an international network while maintaining the identity and authenticity of their hotels and resorts through a flexible framework for affiliation and endorsement, the statement added.
Currently, the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development.
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