WorldHotels, a global sales, marketing and distribution company, with 350 independent, upscale and luxury hotels in 50 countries, is strengthening its presence in the GCC, according to a recent release.

“The Middle East offers tremendous potential for us from both a hotel portfolio and a sales perspective. We have identified the region as ideal for strategic growth and we want to expand further over the next couple of years," said Geoff Andrew, CEO of WorldHotels, in a statement.

Recently, the group added the Gulf Court Hotel Business Bay in Dubai to its portfolio. The hotel belongs to the Gulf Hotels Group from Bahrain. With 269 rooms and suites, it is located at the Dubai Water Canal.

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