Ras Al Khaimah-based real estate developer and investment company, Al Hamra, has signed a management agreement with Emaar Hospitality Group, to operate the new Rove Hotel at its Manar Mall in Ras Al Khaimah.
Al Hamra which has just completed the first phase of a US$100 million expansion and upgrade of Manar Mall, will begin construction work on the new hotel later this year and is scheduled to be operational in 2020.
According to the real estate developer, the appointment of Rove Hotels is strategic, and aimed at attracting a new generation of visitors. The 250-room property is designed for the value-conscious traveller.
The rooms, several of them inter-connected to meet the needs of families, will feature TV with a smart media hub, free high-speed Wi-Fi, bathrooms, 24-hour convenience store, outdoor pool, sundecks, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, and mini-fridge.
Rove Manar Mall will feature The Daily, an all-day restaurant. The hotel will also offer convenient meeting facilities with the Rove Pit Stop serving as an ideal venue for informal chats and socialising. Guests also have the convenience of late check-out at 2pm.
Al Hamra has a current portfolio of four luxury hotels and resorts, including the recently opened The Ritz Carlton, the hospitality brands such as Waldorf Astoria Ras Al Khaimah, Hilton Al Hamra Beach & Golf Resort, The Al Hamra Residence and Village.
Frederic Savoye, president of Hospitality Business, Al Hamra, said: “We own 20% of all hotel rooms in Ras Al Khaimah and are committed to increasing capacity in line with the burgeoning tourism market which has seen incredible visitor number growth in recent years. RAKTDA has done a great job of highlighting and promoting the destination and have secured some of the best occupancy levels and average daily rates (ADR) growth in the Middle East.”
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