Dubai’s Department of Tourism and Commerce Marketing (DTCM) continues to witness growth in Chinese tourists to the emirate. Dubai has registered a year-on-tear 41.4% increase in Chinese visitors from 2016 to 2017.
With a combined number of key agreements signed between major players in China and Dubai, the emirate has experience a 114% growth in overnight visitors since 2014, a statement from DTCM released ahead of Chins president Xi Jinping’s arrival later this week said.
In the first five months of 2018, a record 400,547 Chinese visitors came to Dubai.
Speaking ahead of Chinese President Xi Jinping’s visit to the UAE this week, H.E. Helal Saeed Almarri, director general of Dubai Tourism, said: “Our approach to engaging Chinese tourists is two-fold, with landmark partnerships, investments and marketing activities undertaken in 48 cities across China, partnered with a city-level China-readiness strategy in Dubai to enhance the experience of Chinese tourists. The introduction of visa-on-arrival for Chinese nationals in 2016, working in conjunction with the increase in air capacity by national carriers from China – currently standing at 30 flights a week, a 13% increase in non-stop seat capacity in 2017 has also contributed to rapid growth.”
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