Saudi Arabia is set to launch another hospitality and leisure destination - Amaala, which according to reports, "will be a natural extension of the Mediterranean Sea" on its northwestern coast. 

Saudi Arabia's Public Investment Fund (PIF) revealed plans for a luxury tourism destination on its northwestern coast, the latest in a series of mega projects as the oil-reliant kingdom seeks to diversify, reports AFP.

The development will feature hotels, private villas, an arts academy and a yacht club, PIF added. It did not reveal the size of the investment, saying only that the "initial funding for the project will be provided by PIF".

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Construction will start in Q1 next year, with the first phase due to open in Q4 2020. The project, aimed at "the world’s top 2.5 million leisure travellers", is expected to be completed in 2028.

Last August, the chairman of Saudi Arabia's Public Investment Fund (PIF) announced the launch of The Red Sea, a 34,000km2 tourism hub between the Umluj and Al Wajh cities. 

Deputy Custodian of the Two Holy Mosques, Prince Mohammed bin Salman bin Abdulaziz Al Saud, launched the development in a bid to support the kingdom's Vision 2030 strategy, according to Construction Week Online

Hotel companies will be invited to develop resorts on more than 50 natural islands between Umluj and Al Wajh, state agency SPA reported.