Hotelbeds Group has revealed a new strategic affiliation with Millennium Hotels and Resorts.
The agreement ties the Hotelbeds Group brands – including Hotelbeds, Bedsonline, Tourico Holidays, and GTA - with direct real-time access to Millennium Hotels and Resort’s 1.4 million-plus annual room nights in over 60 leading global business and leisure travel destinations.
The hotels range from the Grand Millennium Dubai and the Millennium Biltmore Los Angeles, to The Bailey’s Hotel London. At the close of 2017, Millennium’s offering included just under 40,000 rooms in 136 hotels across Asia, Europe, the Middle East, the United States and Australasia.
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The agreement will strengthen Millennium’s distribution through Hotelbeds’ presence in more than 140 markets, covering a wide range of channels including airlines, MICE operators, point redemption schemes, retail travel agencies and tour operators representing, in total, over 60,000 travel distributors. These channels of distribution help hotels access a wider international reach and end customers’ profiles who typically reserve with longer lead times and have lower cancellation rates.
The agreement underlines the commitment of both parties to using innovative technology in order to deliver competitive and effective customer service.
Mark Redmond, head of global chains at Hotelbeds Group, said: “We are delighted to be connecting to MHR’s global hospitality offering. This will be a strong relationship delivering special rates and availability across the MHR portfolio to our 60,000 plus clients, while giving MHR access to higher-margin, niche segments of the travel market.”
Nayan Peshkar, senior vice president digital, distribution & revenue strategy, Millennium Hotels and Resorts, added: “We are very pleased to be working with Hotelbeds. This supports the Group’s wider distribution strategy of reducing reliance on static rate & room agreements in the leisure segment. Our guests are now able to get the best rates at all times across all channels. Deeper penetration of Hotelbeds’ client base will support higher margins and propel a more dynamic customer relationship.”