Minor Hotels, a hotels owner, operator and investor, recently revealed that it has invested in a 10% stake in Global Hotel Alliance (GHA).
The Thailand-based hotel company, which currently holds a portfolio of more than 160 hotels and resorts in 23 countries, has been a member of the GHA since 2007 with the entry of Anantara brand.
In a statement released by Minor, with GHA entering its 15th year in 2019, the hotel company “took the opportunity to support the alliance which is currently investing in new CRM and shared technology to build on the success of the Discovery loyalty programme”.
Following the investment, Minor Hotels CEO Dillip Rajakarier will be joining the GHA Board of Directors. The investment if worth a total of US $3.2million, representing a 10% share of the GHA.
Commenting on the investment, Rajakarier said: “Since joining the GHA in 2007, we have grown and developed our own brands and continue to acquire new ones, and membership of GHA fits well with our multi-brand strategy. GHA has consistently demonstrated the value of global customer reach and a strong CRM and loyalty programme for our hotels, and so we are delighted to be able to take our place as a shareholder in the business, with the opportunity to help guide its growth over the coming years.”
According to Minor, 13 million Discover members raking in an estimated $1.7 billion in room revenues in 2018, of which around $125 million is from members moving between the hotel’s brands.
“We plan to double those numbers in the next few years, as independent brands look to collaborate with each other to share the common challenge of competing with the ever-consolidating major brands and third party distribution providers,” the statement further noted.
WATCH: Minor Hotels COO Robert Kunkler speaks to Hotelier Middle East about the company's expansion plans and the importance of focusing on it's main brand — Anantara
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