Shaza Hotels, a member of the Global Hotel Alliance, has signed a management agreement with Sheikh Sultan Al Harthi to operate Mysk Jeddah – the Mysk brand’s first property in Saudi Arabia.
The four-star property, located close to the Jeddah corniche, is expected to open in 2021.
Speaking about the signing, Sheikh Sultan Al Harthi said, “To support the tourism initiatives for Saudi Vision 2030, we have decided to enter the tourism sector and we are developing an upscale hotel in a prime location in Jeddah Province. We have chosen Shaza Hotels to operate it under the Mysk by Shaza brand as we were keen on bringing a new and fresh brand to the Saudi market.
Mysk Jeddah is the brand’s seventh property, the first being Mysk by Shaza Al Mouj in Muscat, and the next hotels to open are three Mysk retreats that are part of the Sharjah Collection.
Simon Coombs, President and CEO of Shaza Hotels, commented: "The tourism landscape in KSA is changing rapidly due to various government initiatives to boost the number of arrivals into the country. New destinations are being created and a new generation of hotels are entering Saudi Arabia. Mysk Jeddah is one of them, catering to the evolving needs of the Saudi tourism sector.”
Two other Mysk properties are under development in Palm Jumeirah in Dubai and Kuwait that are scheduled to open by Q4 of 2019 and 2020 respectively.
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