Oberoi Hotels and resorts unveiled their new brand identity — Oberoi Sun — with the tag line ‘Heart, Felt.’.
According to the property, the re-branding was done after extensive research.
In a statement online, the hotel said, “Our new logo has a new symbol – we call it the “Oberoi Sun”. It translates the warmth, energy and sense of well-being that our guests say they experience at Oberoi.”
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The company currently operates 22 hotels and resorts in six countries. Their new resort in the portfolio — The Oberoi Marrakech — is all set to open in Morocco in 2019.