Many hoteliers are missing the vital ingredient that promises to increase their online reservations. Many hoteliers are missing the vital ingredient that promises to increase their online reservations.

Moreover, having a “quick book box” on the first page will allow any potential guest to quickly and effortlessly check availability for their travel dates.

There is a plethora of web booking engines available on the market, but they are not all equal in their ability to convert “lookers” into “bookers”.

The Guest Connect Booking Engine is an example of a web booking engine that has proven to deliver a significantly higher level of reservations. Furthermore, in an independent usability study among consumers Guest Connect received a score of 95 percent, higher than any other similarly tested engines.

Extensive market research, hotel customer feedback and technical innovation during the launch period have ensured the Guest Connect web booking engine meets traveller’s usability needs.

Key features that add value to the booking process for consumers range from multiple language capability to its consistency with the theme of the website.

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Installation of such a reputable web booking engine enables hoteliers to track all marketing efforts and gain a clear understanding of return on investment for specific advertising initiatives.

These statistics are invaluable and easily acquired from the web booking engine data. With more and more room sales happening online, this type of quantifiable process may eventually replace traditional reservation processes, making it crucial that hoteliers come to grips with it.

Your hotel’s web booking engine plays a pivotal role in converting website traffic into reservations. Therefore, having a relic process that relies on your website visitors chasing you for booking confirmation or counting on them to click around to find your web booking engine, is going to mean you lose out on valuable bookings.

Today, travellers are looking for immediate access to information, rates, policies and they want instant electronic confirmation that their booking went through.

By ensuring your web booking engine meets these requirements, you are setting the foundations for a good web experience and consequently the start of a good relationship with your future and invaluable guest.

About GlobRes

GlobRes provides the Guest Connect web booking engine and hotel Internet marketing services for hotels around the world. Connecting hotels with their guests through increased exposure via all channels including GDS, IDS, Digital Marketing and the hotel’s own website.

GlobRes operates a fully serviced support centre, offering assistance to hotels in English, Italian, German, Spanish and French. GlobRes is also offering hotel website design for free when purchased with Guest Connect web booking engine.

Complete our online contact form for more information.