Samantha Hasler who leads the digital marketing team at GlobRes highlights essential website knowledge to maximise your hotels online marketing presence.
Marketing efforts are often perceived as required solely to generate traffic and reservations to hotels.
But marketing should be playing an even bigger role in terms of website content.
A good website is more than just flashy designs, layouts and pictures - it has to have substance.
Your website copy must sell your hotel rooms. With the high levels of competition for all hotels, consumers are able to use stricter criteria when narrowing down hotel choice.
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Therefore, the amount of information you give on your site and the manner in which it is put across, has a serious impact on your conversion rates. Website content is known for its significance within search engine criteria for measuring organic rankings.
This is because it is in the interest of search engines to provide users with relevant, high quality results. Because there are millions of websites returned for popular keyword searches, the criteria have to contain a more thorough analysis of websites.
This is another reason why content is so important.
Compelling content plays an important role in online success. Not only does it assist you in organic rankings and traffic acquisition, but it also serves to add value to your site visitors’ experience.
It gives your visitors confidence in your hotel and it gets them excited about your property! The more positive an experience website visitors have on your site, the more likely they are to choose your hotel.
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