There are always other contributing factors to getting that all important reservation – room rates, location, facilities will all still continue to hold weight, but when you have ticked all these boxes and your content lets you down, you may lose out.
How do you make sure this doesn’t happen?
Analyse your current content - How many pages do you have? Are they structured appropriately? You must always avoid duplicate content – it undermines the professionalism of the site and the search engines will view this negatively when indexing your site.
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Is your content compelling? To make pages a pleasant read, you must ensure that sentences are not too long and they are short and imaginative. Travelers generally choose destination before hotel.
Therefore, it is surprising how many hotel websites do not have a menu tab dedicated to location and the features of the location together with a map of the hotel’s precise locality.
Providing your website visitors with information about the destination is a great way of demonstrating your relevance to their search for a hotel.
Dedicate a page to important information about the hotel. Include the services, amenities and facilities on offer and detail the number of restaurants and bars the hotel has.
It should be clear whether the hotel is focused on relaxation, leisure or business. Alternatively, it may be a city centre hotel focused on sight seeing and activities.
All key attributes and selling points must be readily available on this vital page of the site and communicated clearly and effectively using appropriate terminology. Devote a page to your hotel’s room types.
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