From left: Park Hyatt Dubai F&B director Michael Allegria,Traiteur chef de cuisine Franck Detrait and Park Hyatt executive chef Steffen Gube.
The recent repositioning of Traiteur at Park Hyatt Dubai as a French brasserie has resulted in “approximately a 20% reduction” in the prices at the former fine dining outlet.
Park Hyatt Dubai executive chef Steffen Gube said: “Due to the new direction of the restaurant from ‘Modern European’ to ‘French Brasserie’, the menu and the products have changed, which I would say is approximately a 20% reduction on the fine dining concept Traiteur used to be.
“The value for money we are offering in this kind of atmosphere will definitely attract our regular guests to visit more often and should appeal to a new customer base,” added Gube.
The hotel’s food and beverage director, Michael Allegria, said that the relaunch of the restaurant would enable Park Hyatt to establish Traiteur in the mid-range market in Dubai.
“There is a strong presence in the fine dining segment, but there is great opportunity for growth in the mid-range market, where we believe we can carve out a nice niche,” said Allegria.
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“Over the past two to three years, more and more fine dining restaurants have begun to appear. We believe our restaurants offer the best value for money experience in Dubai with regards to food, service and ambiance. The label of “fine dining” is not essential to being a successful restaurant and often time limits the range of guests which patronise your restaurant,” he explained.
Allegria added that Traiteur had never tried to compete with the celebrity chef outlets in Dubai, instead focusing on establishing a reputation through “the excellent skills and knowledge of the chef, good quality and fresh ingredients and good service”.
For this reason, Park Hyatt has appointed French chef Franck Detrait Traiteur’s chef de cuisine.
Responsible for creating the outlet’s new menu, Detrait has 12 years’ experience of his native country’s cuisine and describes his approach to French food as “traditional revisited”.
On the plans for Traiteur going forward, Detrait said: “Traiteur restaurant will be the place to be seen in on the Dubai dining calendar. I see Traiteur as a classy and stylish restaurant with a French soul, good French cuisine and with an open kitchen that enables me to share my passion with my clients”.
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